In early February, Martha Stewart Living Omnimedia (sounds a little scary and evil, no?) ran a contest for the “next big idea” where readers of Martha’s blog voted from a list of candidates, including a magazine focused on allergy free living. Despite overwhelming reader support for the allergy free magazine (57% of the vote), Martha anointed the runner-up (a pet focused magazine) as the winner.
As you might expect, this caused quite a hubbub in the gluten free world. As of today, it looks like Martha may have reconsidered her initial rule, and may still be entering the allergy free space. Her blog now shows both the pet and allergy free magazines as “co-winners.”
See for yourself at Martha Stewart’s Blog.