A recent article featured in the Health section of the Los Angeles Times discussed this year’s Natural Products Expo West. The annual Expo, which convened March 13 through 16 at the Anaheim Convention Center, showcases the hottest trends in organic cosmetics, pet food, meats and beer. Several vendors line the Convention Center, offering new food or personal-care products for tasting, sniffing and slathering. Among 2008’s items, gluten-free products proved most popular.
Midway through the Times article, Fresh Ideas Group’s Sylvia Tawse, a marketer for natural and organic foods, exclaims, “Gluten-free is just exploding!”