In a clear signal of the growing market for gluten-free foods, Chex Cereal announced recently that it has changed the ingredients in six of its eight products so that they no longer contain gluten. Rice, Corn, Honey Nut, Chocolate, Cinnamon and Strawberry Chex will now be gluten-free, providing a host of tasty, name-brand options for the GF consumer. It’s rare for a big corporation like General Mills to mess with product formulas to cater to the GF community – and it’s doubly rare for the same company to do it TWICE in one year, as General Mills has also announced its new GF line of Betty Crocker baking mixes.
A customer service representative at General Mills said the company removed barley malt from its ingredients list in order to make the product gluten-free. The representative wasn’t aware of anything that’s been added to the ingredients list, but one blog has said that molasses will be added as a substitute.
She also confirmed that the switch was the result of broad customer feedback as General Mills tries to capture a larger sector of the gluten-free market. And General Mills isn’t the only company shaking up the GF food industry – Starbucks also recently unveiled its new gluten-free orange cake.
The General Mills representative emphasized that this change is recent and cautioned consumers to check the box for the words “Gluten-Free” which should be prominently displayed across the front. Within the next month, the company says, most stores should be carrying the new gluten-free version. The only brands of Chex that are not gluten-free are the Wheat and Multibran varieties.
So what’s your take on this? Do you think more large companies will start offering GF options? Let us know!