Ingredients Swap Makes Six Flavors of Chex Gluten-Free

In a clear signal of the growing market for gluten-free foods, Chex Cereal announced recently that it has changed the ingredients in six of its eight products so that they no longer contain gluten. Rice, Corn, Honey Nut, Chocolate, Cinnamon and Strawberry Chex will now be gluten-free, providing a host of tasty, name-brand options for the GF consumer. It’s rare for a big corporation like General Mills to mess with product formulas to cater to the GF community – and it’s doubly rare for the same company to do it TWICE in one year, as General Mills has also announced its new GF line of Betty Crocker baking mixes.

A customer service representative at General Mills said the company removed barley malt from its ingredients list in order to make the product gluten-free. The representative wasn’t aware of anything that’s been added to the ingredients list, but one blog has said that molasses will be added as a substitute.

She also confirmed that the switch was the result of broad customer feedback as General Mills tries to capture a larger sector of the gluten-free market. And General Mills isn’t the only company shaking up the GF food industry – Starbucks also recently unveiled its new gluten-free orange cake.

The General Mills representative emphasized that this change is recent and cautioned consumers to check the box for the words “Gluten-Free” which should be prominently displayed across the front. Within the next month, the company says, most stores should be carrying the new gluten-free version. The only brands of Chex that are not gluten-free are the Wheat and Multibran varieties.

So what’s your take on this? Do you think more large companies will start offering GF options? Let us know!


7 thoughts on “Ingredients Swap Makes Six Flavors of Chex Gluten-Free”

  1. Honey Nut is my favorite flavor, but it’s not carried by the store where I shop. When I make special trips for Thai Kitchen rice at Shaw’s a ways away (way cheaper there), I stock up on the Honey Nut Chex.

  2. I also love the Honey Nut Chex but use it mostly as a snack. WalMart, Target, Kroger, Ingles and Publix stores carry the gluten-free Chex cereals in the Atlanta market.

  3. Unable to find GF products put out by GM. I live part time in Newaygo MI, near Muskegon & Grand Rapids & part time in Oldsmar, FL, near Tampa – Clearwater areas. Would love to try the products. Mary

  4. The only General Mills Chex cereal I have tried is Corn Chex. It taste just fine. I am very excited that GM has other flavors that are GF.

    My doctor made me Dairy and Gluten Free in June, and I have lost 20 lbs. and all my tests were normal in September.
    Thats diabetes, cholesterol, sed rate, etc.
    Way to go GM

  5. General Mills is a large company and smaller markets do take longer to get new items. This is because there are huge warehouses full of the older products they need to sell before they can introduce the new ones. It’s very frustrating but they are on the way!

    I use the new Chex to make Chex party mix and of course, no one can tell the difference between it and the gluten version! I use both Rice and Corn Chex and pretzels by Glutino. You would need to sub something for the butter if you’re dairy free. Take this mix to a holiday party and watch it vanish!

  6. I LOVE THE GORILLA CEREAL———-WONDERFUL FLAVOR.

    THANK YOU GENERAL MILLS FOR CHANGING THE CEREALS TO MAKE THEM GLUTEN FREE. THANKS SO MUCH.

  7. So very thankful for gluten-free chex! Wish the chocolate and cinnamon were peanut free as well. Unable to get gluten-free at Sam’s in Norman, OK. Wish there were a gluten-free, and peanut-free Chex Mix at least during Christmas season. Honey-nut Chex is the bomb. Just wish rice milk were less expensive! (With coconut milk, it tastes like ice cream to me.) Go General Mills! As a mom of 4 children that are peanut, gluten, and dairy free (1 being a baby) I am TREMENDOUSLY thankful! Teachers and other moms are happy to be able to find something to feed our kids too!

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