General Mills, it appears, is on a roll. First it released its gluten-free Chex, then it unveiled those Betty Crocker gluten-free Baking Mixes, next it expanded its line of gluten-free Chex to include six flavors and now, as Gluten-Free Philly first reported Saturday, gluten-free Kix?
Well, almost, a customer service representative told me today. Kix has been reformulated so that it no longer contains oats. However, the company has decided not to specifically label Kix gluten free nor claim it to be so, as cross-contamination is still a possibility. I’ve contacted a media representative for more information, particularly about whether production lines are washed between runs of gluten-containing and gluten-free products. This type of practice is pretty standard with a large company like General Mills, and it would most likely allow many on a gluten-free diet to add Kix to their breakfast cereal options. Expect more updates in the next few days, and while you’re waiting to know for sure, you can already eat gluten-free cereals from 20+ brands, according to the Grocery Guide.