Being part of General Mills My Blog Spark program has its perks. Participating bloggers receive samples of new products to review online. I missed getting the new Betty Crocker gluten-free mixes because I signed up after those were offered in the My Blog Spark program.
Last week I received a My Blog Spark box from Betty Crocker. Inside was a Pick’em up sticks game, a lighted yo-yo and a plastic flyer (like a Frisbee). The theme of this promotion is Simple Joys- hence the old fashioned toys. OK – so yo-yos didn’t light up when I was a kid, but you get the picture.
Also in the Simple Joys box were two new products from Betty Crocker - Create-A BUG and Variety Pack fruit flavored snacks. Both products are labeled gluten-free right on the front of the box. With no kids in the house, I had to to test taste some of these treats geared towards kids myself.
The Create-A BUG snacks are somewhat like Gummy Bears. They are shaped like parts of bugs, and you have to put them together to form said bug. There is a diagram on the box which offers hints on what bugs you can create with the pieces. I think this game will be a lot of fun for kids and will especially appeal to little boys who love bugs! The taste of bug pieces was also similar to Gummy Bears. It was a bit sweet for my taste, but of course I am not their target customer for this product.
In the Variety Pack were Fruit Roll-Ups, Fruit by the Foot and Fruit Gushers. All three of these were as you’d expect them to be, meaning that kids that like this type of candy will love these treats! The fun textures of the candy is an added bonus but watch out for those gushers. I’m not sure they could not be used as a candy weapon!
The slogan for this new snack line is “All the fun – None of the Gluten!” How cute is that?! First came the reformulated Chex cereals, then the fabulous gluten-free baking mixes from Betty Crocker and now these snacks. I wonder what else they have up their sleeve for us over at General Mills. One thing is certain, they are just getting started in our rapidly expanding market. I can’t wait to see what they come up with for us next!
These products are on the shelves in some stores already and will continue rolling out nationwide this Fall. If you find them in your area, they will make perfect Halloween treats for the gluten-free goblins in your life!
One of our readers is going to recieve the new Simple Pleasures gluten-free samples box, complete with the toys! All you have to do is post a comment below. If you have time and are so inclined, please list one of your “simple pleasures” in life as well. The lucky winner will be announced on Tuesday, October 20th. Good luck!
UPDATE: Congratulations to Stacey who is the winner of the ’Simple Pleasures’ gift pack from Betty Crocker!