Exciting news!

If you live in the US, there’s a good chance that you shop at a grocery store run by SuperValu.

This, in and of itself, is not so exciting, I know. But…

Over the next three months, SuperValu stores will roll out a program designed to make gluten-free grocery shopping much easier. According to the press release, the gluten-free shopping program includes:

  • Signage and merchandizing solutions (in some stores)
  • Gluten-free shopping lists available in-store
  • On-site personnel to answer gluten-free questions
  • Additional info on the web

This is good news for two big reasons. First and foremost, it should make gluten-free grocery shopping easier. Less time spent combing the aisles for the right soup mix means more time eating soup, after all.

Gluten-free Grocery Shopping

Second, it raises awareness about the gluten-free diet. There are still plenty of people who have never heard the words “gluten” or “celiac” – but with increased signage, this number will drop. Hopefully, this will have a trickle-down effect and make other aspects of gluten-free daily life – like going out to eat – a little easier, in time.

If, like me, you’ve never heard of SuperValu before, you might recognize one or more of their brands from your local area:

  • Acme®
  • Albertsons®
  • Cub Foods®
  • Farm Fresh®
  • Hornbacher’s®
  • Jewel-Osco®
  • Shaw’s/Star Market™
  • Shoppers Food & Pharmacy®

How are your experiences with gluten-free grocery shopping? Do your local stores do a good job of calling out gluten-free groceries, and will this news change your shopping habits at all?