If you live in the US, there’s a good chance that you shop at a grocery store run by SuperValu.
This, in and of itself, is not so exciting, I know. But…
Over the next three months, SuperValu stores will roll out a program designed to make gluten-free grocery shopping much easier. According to the press release, the gluten-free shopping program includes:
- Signage and merchandizing solutions (in some stores)
- Gluten-free shopping lists available in-store
- On-site personnel to answer gluten-free questions
- Additional info on the web
This is good news for two big reasons. First and foremost, it should make gluten-free grocery shopping easier. Less time spent combing the aisles for the right soup mix means more time eating soup, after all.
Second, it raises awareness about the gluten-free diet. There are still plenty of people who have never heard the words “gluten” or “celiac” – but with increased signage, this number will drop. Hopefully, this will have a trickle-down effect and make other aspects of gluten-free daily life – like going out to eat – a little easier, in time.
If, like me, you’ve never heard of SuperValu before, you might recognize one or more of their brands from your local area:
- Cub Foods®
- Farm Fresh®
- Shaw’s/Star Market™
- Shoppers Food & Pharmacy®
How are your experiences with gluten-free grocery shopping? Do your local stores do a good job of calling out gluten-free groceries, and will this news change your shopping habits at all?