High-profile people aren’t the only ones who can impact industries to cater to their personality. With the four-fold influx in celiac cases over the last half a century, there has been a rise in popularity of a gluten-free lifestyle. And guess what put these gluten-free demands in motion? Not celebrities, not a Hollywood image, but Celiacs and gluten-sensitive individuals looking to open up culinary possibilities and redefine the way the food industry understands the needs of their gluten-free customers.
However, there has been a steady stream of celebrities that have joined the effort of living a gluten-free life due to health and personal reasons. Recently, the list of johnny-come-latelies for a gluten-free diet are:
- Keith Olbermann
- Billie Bob Thorton
- Gwyneth Paltrow
- Andy Murray
- Emily Rossum
- Sarah Vowell
- Susie Essman
- Jennifer Esposito
- Goldie Hahn and
- Rachel Weisz
Although Hollywood is notorious for breeding trendsetters, these gluten-free stars are not just jumping on a bandwagon for
flashier photo opts, but rather are highly promoting their newfound affinity and embracing the cleansing change.
Throughout multiple cultures, the momentum generated by VIP and gluten-free eaters is spreading a strong awareness of celiac disease in a positive and transforming way. As the proverb goes, with power comes responsibility, which is what we are seeing in the modern day from national icons like Zooey Deschanel to Andy Murray to the populace of America who are interested in rallying with the gluten-free movement.