By Zach

When has CLIF Bar ever let anyone down or led them astray with an unfulfilled craving or unsatisfied energy boost? Well, I’m sure there are a select few who consumed one and the high grams of sugar either upset their sensitive teeth or someone was involved in a competitive sports game and didn’t have enough energy to make that winning point, but for the most part CLIF Bars are an active man’s (and woman’s) best friend.

It’s a good thing because CLIF Bar has designed and launched a new branch of snack bars this summer called Kit’s Organic™, which are being marketed for their simple, organic ingredients such as fruits, nuts and coconut. The good news is, these delicious snack bars can now be purchased nationwide at your local, natural food stores and select grocery stores. Possibly even better, it was brought to our attention that you might also be able to request a photo and product sample upon request so visit their site and contact them for further inquiries.

Kit’s Organic bars will be soy-free, gluten-free and dairy-free as well as available in four flavors: Berry Almond, Cashew, Chocolate Almond Coconut and Peanut Butter. This list might seem like a given, but what you won’t find in any CLIF Bar or Kit’s Organic bar is: trans fat, partially hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, preservatives, or contents derived from GMOs. To boot, these goodies have 200 or less calories, no additional sugar, contains low glycemic and a favorable source of fiber.

So now you’re wondering where the idea for this crunchy creation originated? Kit’s Organic bars were inspired by Kit Crawford, co-CEO of CLIF Bar & Company. Her parents reared her with the importance of growing your own food to eat and the ecological ethics of taking care of the earth’s land. It was then that Kit Crawford naturally gravitated toward organic ingredients and handcrafted recipes, which is now implemented in her Kit’s Organic bars.

As a kid, Kit Crawford valued the opportunity to eat fresh-from-the-tree fruits and gathering around the table to partake in family leisure and wholesome meals. When asked about her decision-making process with Kit’s Organic treats she answered, “When I stepped back to think about what I’d want in a new snack, I knew it had to be organic, it had to be made with simple ingredients and it had to be delicious,” so it’s no surprise that Kit’s Organic products would follow suit.

Believe it or not, 2012 marks the 20th year anniversary for CLIF Bar and what better way to celebrate twenty years then to introduce another tasty gluten-free tidbit to their catalog. Find more gluten-free bars from CLIF Bar & Company at their Pick & Choose ‘Em link.

What are your favorite CLIF Bars?