NoGii High Protein Bars

My brilliant idea for taste testing these bars was to offer them to the high schoolers, the student athletes who show up at our house some afternoons mostly because one of them belongs to the writer of this blog post.

“Mmmmm.” “These are good.” “They are healthy?!” Those were a few of the comments that came from the mouths of the 14-year-old girls gathered around my kitchen island. They gravitated toward the Peanut Butter Chocolate ones but also ranked Chocolate Mint a close second. The former contains 20 grams of protein and the latter 17 grams. And of course they are all gluten-free because they’re Elisabeth Hasselback’s brainchild. NoGii Products are manufactured in a facility approved and certified by the Gluten-Free Certification Organization (GFCO).


Elisabeth Hasselbeck, known primarily as a television personality, has an interesting story with regard to being gluten-free.

She spent years trying to figure out what was causing her severe stomach pain and it wasn’t until her participation on the TV show Survivor that her stomach ailments vanished due to a very restrictive diet of living-off-the land for 39 days. Following Survivor, Elisabeth was able to reintroduce foods into her diet and pinpoint the food that made her sick — gluten. By eliminating gluten from her diet, she was able to finally enjoy a completely normal, healthy life. Following that experience, Elisabeth was led toward being officially diagnosed with celiac disease.

Since then Elisabeth has committed herself to raising awareness about the autoimmune disease. In May 2009, Elisabeth brought the gluten-free lifestyle into the mainstream spotlight with her New York Times Best-Selling Book “The G-Free Diet: A Gluten-Free Survival Guide.” Elisabeth continues her commitment to this community with the creation of the NoGii gluten-free nutritional products.

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