Gluten-free folks here in the US are more than familiar with our friends at Udi’s. Now it’s the UK’s turn to try Udi’s goodies! Boulder Brands have launched their Udi’s bakery range in up to 800 Tesco stores this week.
Nineteen products are being introduced in the UK, including fresh sliced white and brown sandwich bread, bagels, breakfast bars and Udi’s new ancient grain crisps. The company plan to launch up to 50 more of their gluten-free products over the next year.
The $500m business revealed in May that it was planning to launch in the UK when they acquired Cheshire based gluten-free operation, Davies Bakery.
“The key to this growth is giving consumers the choice to enjoy a full range of quality gluten-free food without compromise.” says managing director of Boulder Brands UK, Simon Hazlett.
Alongside Udi’s, the UK’s gluten-free market is seeing a lot of new products in recent months. Will Udi’s stand out with the UK audience or are they better off sticking with British gluten-free producers?
We know we have a few readers from the UK out there. Have you tried any of these new Udi’s products yet? What do you think? How do their products compare with what’s already on the market?
Post authored by Laura (Gluten Free Traveller) http://glutenfreetraveller.com/