Last June, celiacs and gluten-free eaters rejoiced as Dunkin’ Donuts rolled out a big campaign to announce that they would soon be adding two GF items, a cinnamon sugar donut and a blueberry muffin, to their menus nationwide. Nearly six months later, DD is quietly canceling those plans and scrapping the idea as a whole.
Though not particularly healthy items at 320 and 400 calories respectively, it seems everyone was excited for the release, including DD Brands Chief Executive Nigel Travis who back in 2013 stated, “I think the difficult part of it is you have to make it in a [dedicated] gluten-free certified facility. You have to [individually] wrap the product. We’re kind of excited about it. I think it tastes pretty good.”
Dunkin hasn’t given a reason for shelving these two goodies which were certified by the Gluten-Free Certification Organization. In a statement released by DD, they stated, “We are currently assessing the results of this test, as well as feedback from our guests and franchisees, and we do not have plans to launch these products nationally at this time. We are continuing to develop additional gluten-free products for future tests, and we remain committed to exploring ways to offer our guests gluten-free choices.”
For now, gluten avoiders will have to settle for the drinks Dunkin offers and hope a new product comes along sooner than later.