As the market for gluten-free products dramatically increases for a variety of different reasons, supermarkets are offering more extensive gluten-free sections to compete with demand. Roche Bros, headquartered in Wellesley Hills, MA, are the latest to stock their shelves with hundreds of new gluten-free items.
Every one of their 18 regional markets has been revamped to include dedicated gluten-free sections. Customers can expect to find the big gluten-free brands such as King Arthur, Betty Crocker, Annie’s, Bob’s Red Mill, Schar, Lundberg, Enjoy Life and Pamela’s. They can also try some fantastic newer brands such as Barilla gluten-free pasta, I Heart Keenwah snacks and Benito’s chips.
The company’s VP of Sales and Merchandising, Paul McGillivray, talks about why they decided to do this.
“Our customers are expressing a growing concern about gluten sensitivity…Even people who haven’t committed to a gluten-free diet are experimenting with reducing intake and trying gluten free items as part of a healthy diet.”
“Selection and convenience are incredibly important to our customers,” said McGillivray. “But for a long time, people on a gluten-free diet didn’t have many choices, and it took a lot of effort to search out safe and palatable gluten-free options. We’re changing that.”
According to NPD Group, it’s estimated that almost 28% of consumers are searching for gluten-free foods and gluten-free food and beverage sales are projected to exceed $6.6 billion by 2017!
Roche Bros have 18 stores located throughout Greater Boston, Metro-West and Southern Massachusetts. If you live in this area, have you checked out their gluten-free offerings? How do they compare with other grocery stores?
Post by Laura at Gluten Free Traveller