LiveGfree is now a permanent addition to all Aldi stores. The store’s line of 17 gluten-free items includes pastas, cookies, baking mixes, pizza and wraps. Price points range from $1.89 for brown rice spaghetti, 16 oz.; to $4.99 for a 10-ounce frozen pizza.
Aldi started testing LiveGfree in May and gluten-free diners quickly embraced the line, so much so that a change.org petition was filed to persuade Aldi to keep LiveGfree products on store shelves.
The launch of LiveGfree comes at a time when gluten-free product sales are expected to grow 48% to $15.6 million by 2016, from $10.5 billion last year, according to research firm Mintel. Click to continue reading »