General Mills, it appears, is on a roll. First it released its gluten-free Chex, then it unveiled those Betty Crocker gluten-free Baking Mixes, next it expanded its line of gluten-free Chex to include six flavors and now, as Gluten-Free Philly first reported Saturday, gluten-free Kix?
Well, almost, a customer service representative told me today. Kix has been reformulated so that it no longer contains oats. However, the company has decided not to specifically label Kix as gluten-free nor claim it to be so, as cross-contamination is still a possibility. I’ve contacted a media representative for more information, particularly about whether production lines are washed between runs of gluten-containing and gluten-free products. This type of practice is pretty standard with a large company like General Mills, and it would most likely allow many on a gluten-free diet to add Kix to their breakfast cereal options. Expect more updates in the next few days.
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Kellogg’s needs to take a look at the General Mills playbook. GM has introduced yet another new cereal, Sprinkles Cookie Crisp, with no gluten ingredients. I have more info posted at Gluten Free Philly:
http://glutenfreephilly.blogspot.com/2009/06/gimme-some-sugar.html
Breakfast cereal has always been one of my favorite foods and prior to my diagnosis of celiac disease I often ate it as a late night snack. The more cereal that is gluten free, the better for me.
Rodger –
Just found another GM cereal with no WBRO – limited-edition Trix Swirls:
http://glutenfreephilly.blogspot.com/2009/07/gluten-free-philly-news-notes_17.html
I discovered about a month ago that Honey Kix has no gluten ingredients – I called General Mills and they said it’s not labeled GF because of cross contamination possibilty. I have been eating it with reckless abandon and I have been fine and I am pretty sensitive. Who doesn’t love Kix? This is awesome.
Just make sure to still read the label. My local grocery store has large Kix boxes that are old formula (containing wheat). For a few weeks the small boxes were new formula and then this past week all the small boxes were back to the old formula.