General Mills now has a over 200 gluten-free products, and more importantly, they’re actually labeling them “Gluten Free.” Let’s make sure that this isn’t just a market test. Leave your comment on our blog and let General Mills know that we appreciate what they’re doing. The more vocal we are, the more likely it is that they will keep — and even expand — their gluten-free labeling.
General Mills brands that are being labeled gluten-free include Fruit Roll-Ups, Betty Crocker, Yoplait, Progresso Soups, Larabar and Chex. Our eagle-eyed editors actually noticed that Yoplait has been labeling gluten-free versions of its yogurts as such for over a year now. But this is the first time that we know of that Yoplait has also published its gluten-free list. Click here for the full list of General Mills’ gluten-free products. Don’t forget to also check the ingredient label for the “Gluten Free” phrase before buying.
We hope other large food companies will follow suite soon. We’ve seen Kool-Aid packets, a Kraft brand, that are labeled gluten-free, does that mean a Kraft gluten-free list is soon to follow? We can only hope!
On a personal note, this is such big news because it’s the first time a large “mainstream” company is giving a straight answer on which for their products are gluten-free. By now, we’re all used to the big-company-run-around answer to “is it gluten-free?” The phone rep reads from their script: “As the FDA has not yet issued a ruling defining the term gluten-free, we cannot confirm that a product is gluten-free. We advise you to carefully read labels each time that you buy our product. We also recommend that you consult your physician if … [insert eye roll here - I mean, really, who consults their physician on their choice of cereal!].” General Mills is not only publishing their gluten-free list online, but also labeling their products gluten-free! How refreshing.
As the publishers of The Essential Gluten-Free Grocery Guide, we understand the importance of reading labels. But we would love to see easy-to-read labels like this. Our guide takes 3 full-time people over a thousand hours to research and edit. Gluten-free should not be that hard. Let’s thank General Mills for going this extra mile, and actually making it easy for us to make shopping choices.
Leave a comment below, and we’ll forward them on to General Mills’ marketing department. We hope that the other big food companies will do the same, and soon!
{ 111 comments… read them below or add one }
← Previous Comments
General Mills – We love you! Thank you so much for making our life a little easier. It’s so nice to find foods we can eat at normal prices. My poor son is in college and doesn’t have the extra money it cost to buy gluten-free from the speciality stores. You are a gift!
Joanne
General Mills ~ Thank you very much for ALL of your gluten-free choices. My daughter (7 yrs) and I both have Celiac disease and are so thrilled to be eating your cereals once again. We just bought Kix for the first time in a very, very long time. My daughter cheered in the store! I can’t express how much we appreciate all that you are doing to help make a gluten-free life more main stream.
Julia
General Mills is doing a great service for all those out there who must have gluten free foods.
We hope you will keep up this great needy work.’
Thank you very much. My family is looking forward to the day that you can add vitamins and minerals to your cereals for an added health boost for all gluten free people.
God Bless and keep up the good work. We all will live easier because of your efforts.
Thank you so much for these products. My 17 year old daughter was just diagnosed with celiacs disease…just having a few Betty Crocker products that tasted as good (if not better) than the “real deal” that she’d grown up with, made it all that much easier for her… Please keep on growing and expanding your products and thank you also for labeling products so we gluten free folk don’t have to search, look on line and consult multitudes of blogs just to find the answers! Bless you!!!
I always loved Rice Chex even before I was diagnosed with Celiac. I tried for the first time this week the Cinnamon Chex and it was AWESOME! Better than cinnamon toast crunch imo! What makes it even better is not having to read the label b/c it’s right there on the front of the box. Thank you so much!
General Mills, Thanks for starting to introduce more products for celiacs. My teenage daughter feels more normal when she can eat the same kind of food her friends are. Please continue to add more products that we can enjoy and help her feel like every other teen her age. Also, extra thanks for the :GLUTEN FREE: labeling. It helps save time while at the grocery store.
Thanks so much for the great improvement in supplying gluten free food.
I love the easy to spot “Gluten Free” on the Chex box and other foods.
Easier labeling makes out food search so much easier.
Thank you so much for all of your delicious gluten free foods! My daughter and I love your baking mixes and have tried several of the recipes. Finally a snack that she can bring to school that everyone loves that she can eat too! I eat Chex cereal almost every morning and have also tried several of the recipes with these and love them. Thank you so much for your efforts-they make life for those on a gluten free diet much easier and tastier too!
I stopped eating cereal until your Chex line went GF. Now I am eating it again and enjoying it! The other GF cereals are (1) lacking taste and (2) way to overpriced. Now if you would package some of your Chex snack mixes GF ….
Thank you so much!!!!!!
I am very appreciative that General Mills has provided so many gluten-free options and created such clear labeling. It is wonderful, especially in this economy, to have “main stream” food options at “normal food” prices.
To PR Dept,
Thanks so much for stepping up and labeling and creating the gluten free products. It makes it so much easier shopping and cooking. Our granddaughter is a celiac so the whole family is trying to learn about it, and it’s very helpful to us.
← Previous Comments