Jim, the guy behind JiMMYBAR, was inspired to create his clean snack bars after seeing the movie Food, INC. The high level of food processing and the 30 percent obesity rate in the U.S. surprised and disgusted him. So Jim started a healthy snack company focusing on clean foods.
Jim enlisted the help of his sister Annette, a Chicago restaurateur, and she worked some culinary magic out of her restaurant kitchen. The feedback from their family and friends helped shape their four offerings, which are free from empty calories, high fructose corn syrup, GMO glucose, or jacked-up protein levels.