Keeping Our Morning Bowl Full: Chex Adds Sixth Gluten-Free Cereal

By Bridget

While I’ve been living a gluten-free lifestyle for three years now, there are still certain struggles I can’t seem to get past. One of these daily difficulties includes what to have for breakfast. There have definitely been mornings that I wake up and finish off the gluten-free pasta from dinner or even eat sushi to get my day started with a “balanced” morning meal. Cereal, pancakes, muffins, and toast are definitely relics of the past, and even oatmeal can be a no-no for sufferers of Celiac’s disease.

Now most people who read this blog are probably well aware that Chex has sympathetically taken on the gluten-free cereal world, manufacturing corn- and rice-based cereals that are Celiac-friendly. Where a couple of years ago plain corn and rice Chex were the only options, the cereal brand has expanded their line of gluten-free squares with chocolate, cinnamon, honey nut and, most recently, Apple Cinnamon Chex!

Announced in a press release yesterday, the company has added this new flavor of Chex as the sixth in their line of gluten-free cereals. The new flavor is made with real apples and cinnamon, providing whole, gluten-free grains with no artificial flavoring. I am particularly appreciative of how commercially available the cereal is (you can find Chex cereal in just about any grocery store) and how affordable it is! So many gluten-free cereals can cost $5-$7 per box, which can keep my “breakfast-for-dinner” habit very alive. What’s more, Chex cereals in general have a great flavor that’s even gluten-eater approved!

Chex cereal is very forthcoming with information regarding their gluten-free products. Check out their website at chex.com/glutenfree for more information!

Ingredients Swap Makes Six Flavors of Chex Gluten-Free

In a clear signal of the growing market for gluten-free foods, Chex Cereal announced recently that it has changed the ingredients in six of its eight products so that they no longer contain gluten. Rice, Corn, Honey Nut, Chocolate, Cinnamon and Strawberry Chex will now be gluten-free, providing a host of tasty, name-brand options for the GF consumer. It’s rare for a big corporation like General Mills to mess with product formulas to cater to the GF community – and it’s doubly rare for the same company to do it TWICE in one year, as General Mills has also announced its new GF line of Betty Crocker baking mixes.

A customer service representative at General Mills said the company removed barley malt from its ingredients list in order to make the product gluten-free. The representative wasn’t aware of anything that’s been added to the ingredients list, but one blog has said that molasses will be added as a substitute.

She also confirmed that the switch was the result of broad customer feedback as General Mills tries to capture a larger sector of the gluten-free market. And General Mills isn’t the only company shaking up the GF food industry – Starbucks also recently unveiled its new gluten-free orange cake.

The General Mills representative emphasized that this change is recent and cautioned consumers to check the box for the words “Gluten-Free” which should be prominently displayed across the front. Within the next month, the company says, most stores should be carrying the new gluten-free version. The only brands of Chex that are not gluten-free are the Wheat and Multibran varieties.

So what’s your take on this? Do you think more large companies will start offering GF options? Let us know!